Former president of NZSMI, Anish Patel has been on the board for 5 years. Patel has worked for Bayer since 2009 and will soon cross the ditch to Sydney to become Bayer’s Head of Business Development and Strategy in Consumer Health.
What are the biggest issues facing consumer healthcare products, in New Zealand and globally?
I believe one of the biggest issues currently in New Zealand is the passing of the natural health products bill. The bill has already been under discussion for over four years in government, so you have to wonder if and when any substantial changes will be made. There are obviously many interested parties and agendas around the bill. Many claims are being made about natural products, many of which I believe are unsubstantiated.
Globally, New Zealand businesses face the issue that consumer healthcare products approved in already well regulated markets such as the EU and Australia still need to go through a lengthy approval process to be registered in NZ It would be great to see a fast track process for products already approved in markets with good regulatory regulations and frameworks.
From an industry perspective, a lot of business is going to China and we greatly need industry and government support and information on the constantly changing regulatory requirements. In the past year there has been the issue of uncertainty around what can and can’t be done, so more support around the varying standards is crucial.
What is the biggest change you wish to see in the pharmacy or self-medication industry?
I definitely would like to see the development of a more effective SWITCH protocol for the industry and a better framework of support surrounding its implementation. There is a lifecycle of products from prescription to self-care, and efficient management of that process should take into account cost, safety, and health benefits to the public. I would also like to see increased harmonisation of regulations across markets.
What has been the main driver for you in business?
Personally, 10 years ago my driver would have been simply driving the top line and growing the business. Today I strongly value growing and nurturing a positive culture in my team. There is no room for motivation if one is constantly working on the same thing, which is why I try to have my team members regularly engaging with new and exciting projects that they believe have a real purpose. So, my drivers now are being involved in products that help people’s health and wellbeing, breaking new ground, and that have some relevance to the broader community.
What have been some milestones?
Highlights include launching new products, working with the team to grow the business in a positive way, and becoming president of NZSMI. These milestones have all grown from the fantastic opportunity of being able to come to New Zealand and be involved in all aspects of the business. Because of this opportunity I am about to return to Sydney to be Head of Business Development and Strategy for Bayer in consumer health. This whole experience has made me think about the bigger picture, the future of the OTC industry, and how we can truly make a difference.
If there was one thing the government could do to help OTC businesses what would it be?
Improving the governance and guidance around the SWITCH process would make a significant difference. If a product is sitting in prescription medicine and needn’t be, we should consider moving it into pharmacy. This I believe has the potential to deliver significant benefits for consumers and the healthcare industry.
What excites you about the year ahead?
I’m excited to be working in a new role in Sydney. However, it is a bitter-sweet feeling because it means I have to leave New Zealand. The global NZSMI conference is also exciting, as it will be great to see what New Zealand can showcase—we are at the forefront of the SWITCH agenda and it will be great to share that.
Can you tell us about what you like to do outside of work?
I enjoy cooking, watching movies, and reading. I’ve recently started reading National Geographic. With a one-year-old and three-year-old the most relaxing time I get is when we jump in a car and go on a long road trip; it also gives my wife and me a chance to talk.
What has been the most useful piece of advice you have received?
My dad once said: “What are you worrying about? You have a roof over your head and food on the table.” That philosophy really puts life into perspective. The most recent advice I’ve also received was from a country head in Thailand who has worked 20 years in his role. He said: “In work, always do your best” and “always try do things that are charitable and contribute something back personally”. I took that as really valuable advice and I try my best to do so.