SMI data shows that agency spend on Australian Doctor, the only remaining weekly tabloid, has risen 50.5 per cent compared to Q1 2016, with the publication earing $216,566 in the most recent quarter.
Disease awareness advertisements under fire
The use of so-called ‘disease awareness’ advertising leads to waste, over-diagnosis and inappropriate therapy according to an article published by the Journal of the America Medical Association (JAMA). Issuing a call for stricter regulation of the promotional approach – which is largely unregulated in the US – author Dr Vinay Prasad from Oregon Health & Science University said: “Because […]
SMI PRESS: OTC pain medications safe for the heart when used according to label instructions
May 10, 2017 OTC pain medications safe for the heart when used according to label instructions Consumer healthcare products industry body, the New Zealand Self-Medication Industry (SMI), says that people who follow the on-pack instructions for over-the-counter (OTC) non-steroidal anti-inflammatory drugs (NSAIDs), such as ibuprofen and diclofenac, should not be concerned by reports on research […]