The Pharmacy Guild is looking to state governments to allow a New Zealand-like model for the supply of codeine containing medicines to patients in community pharmacy. It is calling for a “structured supply arrangement, prescription ‘except when’ scheduling model” from February next year, when codeine products are up-scheduled to prescription only. A guild spokesperson said […]
Digital Ad Spend Surges For Pharma
SMI data shows that agency spend on Australian Doctor, the only remaining weekly tabloid, has risen 50.5 per cent compared to Q1 2016, with the publication earing $216,566 in the most recent quarter.
Disease awareness advertisements under fire
The use of so-called ‘disease awareness’ advertising leads to waste, over-diagnosis and inappropriate therapy according to an article published by the Journal of the America Medical Association (JAMA). Issuing a call for stricter regulation of the promotional approach – which is largely unregulated in the US – author Dr Vinay Prasad from Oregon Health & Science University said: “Because […]