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Home > Blog > OTC News
15
Nov 2018

How to market to millennials

by Brenda   |   in OTC News   |   on 15 Nov 2018

By Brenda Saunders I was asked by an earnest, young (early 20s) PR consultant once “How did you find out stuff before Google?” Typical millennial, I thought, as my mind raced back to the days of phone calls, contact books, typewriters and libraries. However, the reality is millennials were born between 1982 and 2004, according […]

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03
Nov 2017

Government too conservative on OTC switch

by admin   |   in OTC News   |   on 03 Nov 2017

Consumers are looking for innovation and products beyond the pill, says Alan Main, Sanofi’s Global Head of Consumer Healthcare. Mr Main was recently in Australia to attend the World Self Medication Industry (WSMI) Conference in Sydney. He said industry will need to adapt and offer more innovation. “For example, in the United States in 2014 our consumer […]

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04
Jul 2017

Pharmacy Guild still trying to rescue codeine

by Theresa Brady   |   in OTC News Uncategorised   |   on 04 Jul 2017

The Pharmacy Guild is looking to state governments to allow a New Zealand-like model for the supply of codeine containing medicines to patients in community pharmacy. It is calling for a “structured supply arrangement, prescription ‘except when’ scheduling model” from February next year, when codeine products are up-scheduled to prescription only. A guild spokesperson said […]

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BLOG ARTICLES

  • How to market to millennials
  • Government too conservative on OTC switch
  • Pharmacy Guild still trying to rescue codeine
  • Digital Ad Spend Surges For Pharma
  • Disease awareness advertisements under fire

RSS Latest News

  • Insight NZ's work linked to Best OTC Medicine Launch for 2017 December 7, 2017
    Insight NZ created the campaign that led to a newcomer to the New Zealand footcare market, Rejuvenail Anti-Fungal Nail Lacquer has been named Best Over-the-Counter Medicine Launch at the NZ Self-Medication Industry Marketing Excellence Awards. SMI is New Zealand's consumer healthcare products industry body and its annual awards attract entries from leading OTC medicine manufacturers […]

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Scott Milne
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Phone: +64 9 528 8217
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Email: scott.milne@nzsmi.org.nz
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New Zealand Self Medication Industry 2017
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