NZSMI Digital Day 2018

 Don’t miss out on this fantastic event! Click here to register 

Type  Early bird (up to 3 April)    Standard  (after 3 April)
Member  $400 +GST $500 +GST
Non-Member $500 +GST $590 +GST
Send 4 from one company and get the 5th attendee free 

Registration includes morning and afternoon tea and lunch

Digital technology is developing at lightning speed, changing our lives and blurring the lines between the real and virtual world more every day. The impact on the everyday lives of people around the world cannot be underestimated, with change comes new and greater opportunities to interact and engage with consumers.

We have an amazing line up of digital and marketing experts to talk you through emerging technologies, ways to challenge marketing conventions, using data effectively, and showcasing best ways of applying digital trends in the consumer space, especially consumer healthcare communications.

Our speakers will share their methods for staying relevant in a changing world and challenge you to rethink your future business strategies.

We often hear it’s no longer relevant to speak about digital marketing, it’s just down to marketing in the digital world. Welcome to the future.


PHD Group – Gareth O’Connor, Strategy Director

Gareth has over 15 years’ industry experience, shared between London and NZ. For the last four years he’s been with PHD as a Strategy Director, both in a global role with Unilever and within the Auckland office. His career has spanned both media and creative agency life across a wide range of clients.

He also talks regularly at industry training courses and mentors marketing students.

Gareth will present PHD Network’s latest book, Merge, about the coming together of humans and machines. He will also cover the big 8 technologies that are shaping our world now and for the next 3-7 years.

Thankyou – Daniel Flynn, Founder and Managing Director

Daniel Flynn is one of Australia’s most successful entrepreneurs under the age of 30. He is the founder and managing director of the social enterprise Thankyou, which has given more than $5.5 million to help end global poverty. Daniel is the author of bestselling book Chapter One and the recipient of EY Entrepreneur of the Year Award (Southern Region) and Forbes Asia 30 Under 30 Social Entrepreneurs.

Daniel will share Thankyou’s journey to becoming an award-winning consumer goods brand that empowers millions of people to fight poverty. The story is full of tough decisions, wild mistakes and daring

moves. You will laugh at their boldness, cry at their failings and be inspired to challenge convention, and reminded that you have the power to turn your ideas into reality and change the world.

Trade Me – Graeme Douglas, Digital Strategist

Graeme Douglas has over 10 years of experience in digital advertising and is currently the Digital Strategist for Trade Me. His role is focused on understanding how digital is evolving to help ensure that Trade Me is best placed to offer innovative solutions to the market.

Clients have a long history of failing to pinpoint and understand their customer base. With the ever-increasing volume of data that flows from consumers to marketers, agencies and publishers are in a better position to translate those digital footprints into marketing direction. Graeme will present two pieces of work to demonstrate how Trade Me is connecting data to reveal who clients’ customers really are and how their markets are changing.

Staples VR- Nick Jaques, Business Development, Krystal Thompson, Developer

Nick Jaques works in Business Development at Staples VR, an award-winning company using creative technology for capture, post and game development to create innovative solutions to problems. Nick’s focus is on understanding problems companies face, and ensuring that AR and VR applications are designed to deliver measurable results.

Krystal Thompson is an award winning developer, who is passionate about designing and developing experiences which engage users through game and storytelling principles.

Nick and Krystal will discuss and demonstrate how AR and VR applications are being used in the medical industry. They look forward to discussing the potential of this technology to innovatively solve problems in future.

 Soul Machines- Liam Malone, Business Development Manager

Liam Malone is the Business Development Manager at Soul Machines, a ground-breaking company of AI researchers, neuroscientists, psychologists, artists and innovative thinkers; re-imagining what is possible in Human Computing. Liam is also a 2x Paralympic Gold Medalist, 2016 M2 New Zealand Man of the Year and a Member of New Zealand’s Order of Merit.

Liam will talk about how Soul Machines developed emotionally responsive Digital Humans and what possibilities this technology creates for the world. He will cover some ways Digital Humans can be applied to consumer healthcare and will give a demonstration of Soul Machines technology.

Google -Daniel Webb, Industry Manager

Daniel Webb is a key technology and industry partner to highly complex blue-chip organisations in Australia. He has led emerging relationships, sparking innovation projects and pro-actively helped businesses evolve in a rapidly transforming landscape.

Google will provide a unique perspective on the future that blends computing with immersion, consumer experiences, micro-moments, seamless automation and machine learning. As consumer expectations continue to increase, what can we do to keep pace with the leading industries? We want to remain relevant, so where should we focus? Expect to be inspired and empowered.

 Don’t miss out on this fantastic event! Click here to register 



Thursday, April 19, 2018
8.30 am to 9.00am Morning Tea
9.00 am to 9.15am Opening
9.15 am to 10.00am Gareth O'Connor - PHD Group
10.00 am to 10.45 am Daniel Flynn - Thankyou
10.45 am to 11.00 am Coffee break
11.00am to 11:45am Grame Douglas - TradeMe
11.45am to 12:15pm Nick Jaques & Krystal Thompson - Staples VR
12.15pm to 12.45pm Lunch break
12.45pm to 13.45pm AR/VR Demo
13.45pm to 14.30pm Liam Malone - Soul Machines
14.30pm to 15.15pm Daniel Webb - Google
15.15pm to 15.30 pm Closing