What is the NZSMI Code of Practice?

The NZSMI Code of Practice sets the ethical standards for advertising and promotion of non-prescription consumer healthcare products in New Zealand.

NZSMI is the premier body representing companies involved in the manufacture and distribution of non-prescription consumer healthcare products in New Zealand.

NZSMI is committed to ensuring that safe and effective self-care products are readily available to all New Zealanders. The provisions of the Code are applied to promotional material in below-the-line activity directed to consumers and to marketing support directed to healthcare professionals.

Acceptance and observance of the Code’s provisions are binding and a condition of membership of SMI.

 

Objectives of the Code

To assist Members to:

Responsibly inform consumers about products

Make accurate, balanced and objective claims

 

Monitoring of the Code

The Code is monitored and reviewed by NZSMI’s Marketing & Ethics Subcommittee.

 

Applications of the Code

This Self-Regulatory Code of Practice has two objectives:

  1. i) to develop and sustain an environment for the practise of responsible self-medication; and
  2. ii) to promote appropriate standards of commercial conduct.

This Code of Practice of the New Zealand Self Medication Industry Association Incorporated (“NZSMI”) was adopted on the 25th July 2012.