What is the NZSMI Code of Practice?
The NZSMI Code of Practice sets the ethical standards for advertising and promotion of non-prescription consumer healthcare products in New Zealand.
NZSMI is the premier body representing companies involved in the manufacture and distribution of non-prescription consumer healthcare products in New Zealand.
NZSMI is committed to ensuring that safe and effective self-care products are readily available to all New Zealanders. The provisions of the Code are applied to promotional material in below-the-line activity directed to consumers and to marketing support directed to healthcare professionals.
Acceptance and observance of the Code’s provisions are binding and a condition of membership of SMI.
Objectives of the Code
To assist Members to:
Responsibly inform consumers about products
Make accurate, balanced and objective claims
Monitoring of the Code
The Code is monitored and reviewed by NZSMI’s Marketing & Ethics Subcommittee.
Applications of the Code
This Self-Regulatory Code of Practice has two objectives:
- i) to develop and sustain an environment for the practise of responsible self-medication; and
- ii) to promote appropriate standards of commercial conduct.
This Code of Practice of the New Zealand Self Medication Industry Association Incorporated (“NZSMI”) was adopted on the 25th July 2012.